Aims & Objectives


To provide delegates with the opportunity to refresh and develop personal selling styles and techniques by:


  • Exploring the role of the sales professional and the expectations and demands upon it.
  • Examining the principles of effective sales planning including personal organisation and time management.
  • Identifying the stages of the professional sales presentation, investigating the skills involved in fact-finding and the impact on the sales process.
  • Reviewing the sales proposition, highlighting benefits and developing a powerful and persuasive sales story.
  • Establishing current objections to the portfolio, designing appropriate responses and polishing techniques for closing the sale.
  • Creating strategies and tactics for negotiating and reviewing the skills and behaviours required for profitable negotiation.
  • Delivering a professional presentation to a group, using visual aids to achieve impact and controlling the audience.
  • Practising all of the above through a variety of activities and exercises, receiving feedback on the outcome and developing personal styles and strengths as a result.
  • Designing personal action plans to promote the transfer of learning to the workplace and agreeing time frames for evaluating results and achievements.

Delegate Feedback


  • "The course was fun and Paul was brilliant, in that he was able to remember points we had all raised individually and refer back to them each time they came up throughout the course."
  • "I thought the training was productive, helping to refresh previous ideas/training and gave me new ideas about how to work. The trainer was also very positive and I felt I learnt a lot from him."
  • "Paul Streeter was an excellent trainer and I would be very keen to attend future courses that he runs."
  • "I was particularly impressed with Paul's training and look forward to benefiting from further modules."
  • "Paul was highly professional and taught in a way where everything I learnt was easy to remember and very practical in use."
  • "The trainer is brilliant. I don’t actually think he could have been any better."
  • "Paul is the most skilled external trainer I have worked with over the last 3 years."
  • "Fantastic as usual; looking forward to the next round of courses!"
  • "Extremely useful training session."
  • "Great morning with a great trainer! It made me think much more about things I've learnt in the past but have perhaps let slide!"
  • "I think Paul is fantastic! This is the second training session I've had with him and he is engaging, interesting and informative. The entire group really seemed to benefit from the session."
Paul Streeter Training Services, Woodhill, Bathampton Lane, Bathampton, Bath BA2 6SW
Tel: +44 (0)1225 443882 • Mobile: +44 (0)7785 340775 • Email:

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